Product Positioning Statement: Template & Examples
Last reviewed: October 30, 2025
What is Product Positioning Statement?
This comprehensive template helps you structure and document critical information for your product development process. Whether you’re an indie hacker, solo founder, or part of a small team, having a standardized approach saves time and ensures consistency.
Why This Template Matters
Templates aren’t about bureaucracy—they’re about clarity. When you’re moving fast, structured templates help you:
- Document decisions so you don’t lose context as your team grows
- Communicate clearly with stakeholders, developers, and customers
- Scale processes without reinventing the wheel each time
- Maintain quality even when wearing multiple hats
Rock-n-Roll helps you fill out these templates with AI-driven insights, turning blank pages into actionable documents in minutes.
How to Use This Template
- Start with context: Gather the information you already have about your product, users, and market
- Fill systematically: Work through each section methodically—skipping ahead creates gaps
- Iterate: Templates are starting points, not final outputs. Refine as you learn
- Share: Use completed templates to align your team and communicate with stakeholders
Template Structure
Use this positioning statement template to define:
- Audience & Context - Target segment, scenario, and job-to-be-done
- Category & Reference - Competitive frame and alternatives
- Unique Value - Differentiated benefit and proof points
- Reason to Believe - Evidence, social proof, and product strengths
- Messaging Pillars - Supporting statements and key claims
- Call to Action - Desired customer response and commitment
- Distribution Notes - Where and how positioning informs messaging
Try Rock-n-Roll
Skip blank pages. Rock-n-Roll turns your product positioning statement research into a complete product planning bundle in minutes.
What you get:
- Product Strategy Brief with market research, personas, and competitor insights
- Solution Blueprint covering requirements, user journeys, and UX flows
- Implementation Plan sequencing milestones, dependency callouts, and engineering-ready prompts
- Builder handoff kits that push to Loveable, Bolt, or V0 plus prompt bundles for Cursor, Claude Code, or Codex
Frequently Asked Questions
What is a positioning statement?
A positioning statement defines how your product is different and better for a specific audience using: For [target], our [product] is a [category] that [benefit], unlike [competition].
How is positioning different from value proposition?
Positioning is strategic and internal; value proposition is external messaging. Positioning informs value props but they serve different purposes.
Should positioning be public-facing?
No. Positioning guides internal decisions and messaging. Public copy is derived from positioning but simplified for audiences.
Related Topics
Ship faster with the Rock-n-Roll product bundle
Our AI copilot turns your idea into the exact documentation investors, teammates, and builders need.
- Product Strategy Brief with market research, personas, and competitor insights
- Solution Blueprint covering requirements, user journeys, and UX flows
- Implementation Plan sequencing milestones, dependency callouts, and engineering prompts
- Launch-ready handoff kits that push to Loveable, Bolt, or V0 plus prompt bundles for Cursor, Claude Code, or Codex