Competitive Analysis Template: Market Research Framework
Last reviewed: October 30, 2025
What is Competitive Analysis Template?
This comprehensive template helps you structure and document critical information for your product development process. Whether you’re an indie hacker, solo founder, or part of a small team, having a standardized approach saves time and ensures consistency.
Why This Template Matters
Templates aren’t about bureaucracy—they’re about clarity. When you’re moving fast, structured templates help you:
- Document decisions so you don’t lose context as your team grows
- Communicate clearly with stakeholders, developers, and customers
- Scale processes without reinventing the wheel each time
- Maintain quality even when wearing multiple hats
Rock-n-Roll helps you fill out these templates with AI-driven insights, turning blank pages into actionable documents in minutes.
How to Use This Template
- Start with context: Gather the information you already have about your product, users, and market
- Fill systematically: Work through each section methodically—skipping ahead creates gaps
- Iterate: Templates are starting points, not final outputs. Refine as you learn
- Share: Use completed templates to align your team and communicate with stakeholders
Template Structure
This competitive analysis template helps you capture:
- Company Snapshots - Founding year, funding, size, and key contacts
- Product Overview - Core offer, differentiators, and positioning statements
- Pricing & Packaging - Plan comparison, discount strategy, and revenue model
- Target Segments - ICP profile, vertical focus, and buyer personas
- Feature Comparison - Capabilities, maturity level, and customer proof points
- Go-to-Market Motion - Acquisition channels, content themes, and partnerships
- Strengths & Weaknesses - What they do well and where they are vulnerable
- Signals to Monitor - Product updates, hiring moves, and strategic announcements
- Win/Loss Insights - Reasons we win or lose against them and open questions
Try Rock-n-Roll
Skip blank pages. Rock-n-Roll turns your competitive analysis template research into a complete product planning bundle in minutes.
What you get:
- Product Strategy Brief with market research, personas, and competitor insights
- Solution Blueprint covering requirements, user journeys, and UX flows
- Implementation Plan sequencing milestones, dependency callouts, and engineering-ready prompts
- Builder handoff kits that push to Loveable, Bolt, or V0 plus prompt bundles for Cursor, Claude Code, or Codex
Frequently Asked Questions
How many competitors should I analyze?
Analyze 3-5 direct competitors and 2-3 adjacent players for comprehensive coverage without analysis paralysis.
What should competitive analysis include?
Include feature comparison, pricing models, target customers, positioning, strengths/weaknesses, market share, and strategic direction. Focus on insights, not just data.
How often should I update competitive analysis?
Review quarterly or whenever competitors make major moves. Set up alerts and monitor their public channels for ongoing awareness.
Related Topics
Ship faster with the Rock-n-Roll product bundle
Our AI copilot turns your idea into the exact documentation investors, teammates, and builders need.
- Product Strategy Brief with market research, personas, and competitor insights
- Solution Blueprint covering requirements, user journeys, and UX flows
- Implementation Plan sequencing milestones, dependency callouts, and engineering prompts
- Launch-ready handoff kits that push to Loveable, Bolt, or V0 plus prompt bundles for Cursor, Claude Code, or Codex