JTBD Statement Builder
Craft clear jobs-to-be-done statements using the classic format: "When [situation], I want to [motivation], so I can [outcome]."
1 The Situation (When...)
Describe the context or trigger that creates the need. Be specific about circumstances.
2 The Motivation (I want to...)
What does the customer want to do? Focus on the action, not the solution.
3 The Outcome (So I can...)
What's the ultimate benefit? Think: functional, emotional, or social outcome.
Your JTBD Statement
Fill in the fields to generate your statement...
Job Type Analysis
Strong JTBD statements often address multiple job types. Emotional and social jobs drive decisions.
Take it further with Rock-n-Roll
Turn this job statement into a complete product plan: personas, requirements, user journeys, and engineering handoff.
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How to Use JTBD Statements
Product Strategy
Use JTBD to guide feature prioritization. If a feature doesn't help customers make progress on their job, cut it.
Marketing & Positioning
Lead with the job, not features. "When [situation], we help you [outcome]" beats feature lists every time.
Competitive Analysis
Analyze competitors by the jobs they serve, not their features. Find underserved jobs to differentiate.
Ready to turn JTBD into action?
Rock-n-Roll takes your job statements and generates complete product documentation: strategy briefs, solution blueprints, and builder-ready specs.
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Learn more: Complete JTBD Guide · Customer Pain Points · Target Audience Guide · AI Persona Builder